PORTFOLIO — WEB LOCALIZATION FOR CHINA (SIMPLIFIED)

Translation isn’t localization.

A site can be flawlessly translated into Chinese and still read as foreign to mainland visitors — and parts may not even load behind the Great Firewall. Below is the same skincare page in three states. The content never changes; only the design does.

“A Chinese font that’s just inherited from your English one isn’t a small thing — it’s a signature. It means no one who reads your customers’ language ever touched your site. And if the type is foreign, the design is too — they come from the same knowledge.”